Paris, July 6, 2023 – House of Silk, the renowned luxury lingerie brand, is delighted to announce the opening of its exclusive pop-up store in the heart of Paris. This week-long “Plaisir d’été” event will showcase the brand’s vast selection of sexy and daring lingerie, as well as an exquisite range of loungewear and swimwear. The pop-up store aims to captivate fashion enthusiasts, offering them a unique opportunity to experience House of Silk’s exceptional craftsmanship and innovative creations up close.
Since its creation just before the pandemic, House of Silk has rapidly become a forerunner in the lingerie industry, redefining the boundaries of sensuality and personal expression. The brand’s success in recent years can be attributed to its unwavering commitment to exceptional quality, meticulous attention to detail and a visionary approach to “storytelling” across its various collections.
As part of the pop-up store launch, House of Silk is proud to present its highly anticipated swimwear line for summer 2023, “Promenade Seule Vers Saint-Jean-Cap-Ferrat”. Inspired by the beautiful sense of satisfaction found in one’s own solitude, this exquisite collection seamlessly blends sophistication with a sense of inner tranquility. Each piece is meticulously crafted to accentuate the wearer’s natural beauty, enveloping her in a luxurious embrace of confidence and power.
To celebrate the launch of the “Promenade Seule Vers Saint-Jean-Cap-Ferrat” collection, House of Silk hosted an exclusive cocktail party on Wednesday, July 5. The event took place in the pop-up store and created an atmosphere of elegance and refinement. With over 60 attendees, including influencers, models and representatives of the press and media, the welcoming atmosphere was the perfect opportunity to admire every detail of the meticulously created lingerie, swimwear and homewear pieces in the company of refreshing cocktails and delicious bouchées.
House of Silk’s pop-up store offers an immersive shopping experience, where customers can indulge in the opulence of the brand’s luxurious creations. With its polished ambience and attention to detail, the boutique captures the essence of House of Silk’s commitment to timeless elegance and sophistication.
Press and media are cordially invited to the Pop-Up boutique until July 9 to experience first-hand the brand’s captivating vision. For more information, please contact our media relations representative, CSIDE Marketing & PR Agency, at hello@cside.fr and visit Sortir à Paris.
